Build Your Buzzability: Get Your Nonprofit in the Conversation
With only so many hours in the day, sometimes marketing takes a back seat to running the essential operations of your nonprofit organization. But this could be holding you back from advancing your mission in the community. This interactive session offers a foundation for understanding how content strategy can help further your mission, get your organization in your supporter’s conversations and ultimately attract more donors. We’ll spend time understanding the personalities you’re trying to reach with your content and how to maximize your content—your nonprofit’s story—to be used across several marketing channels.
Here’s what you’ll learn:
- How to develop a doable marketing strategy.
- Effectively targeting the right audiences with the right message.
- Creating stories worth sharing.
- Providing reasons for your audiences to engage.
Randy
Breakout | Workshop
Beginner | Intermediate | Advanced
