Most nonprofit websites are built backward.
Most nonprofit websites get built around an org chart instead of the people they’re actually meant to serve. Donors leave confused. Volunteers can’t find the sign-up form. And the person who needs help most gives up before finding it.
Captivate and Engage exists to fix that, starting with who your website is really for, then working through every essential piece of a website that gets them to act. It’s a complete rewrite for the world nonprofits face right now: AI, shrinking budgets and donors who expect more from every channel you own.
Everything your website needs, in one place.
-
Part 1: Start With WhoHow to clarify your audiences, story and voice to make every website decision easier.
-
Part 2: The FoundationDiscover the seven essentials for a website that works: structure, design, content, functionality, accessibility, vitality and findability.
-
Part 3: Going BeyondSpread your message to email, content marketing, social media and events with your website at the hub.
Meet the Author
Kiersten Hill has spent nearly two decades in nonprofit management and fundraising, raising more than $20 million along the way. Now Firespring’s Director of Nonprofit Solutions, she wrote Captivate and Engage from the inside—as a fundraiser, a nonprofit executive and someone who has sat across the table from the leaders this book is written for.
Bring Kiersten to your event
Kiersten speaks at nearly 100 nonprofit conferences and webinars a year on storytelling, nonprofit marketing and the ideas behind this book. Keynotes, breakouts, webinars and intensive trainings are all available.
